Main cost drivers
The biggest variables are whether Merch Troop sources the shoes, how many guests are expected, which methods are live, how many hours the booth runs, and where the event is.
Typical ranges
Small focused activations start around $6,500. Brand events with DTF or laser stations often start around $9,500. Large multi-station footprints usually start at $13,500+.
What the quote includes
Crew, equipment, setup, teardown, production plan, guest flow, and the approved decoration menu. Blanks, travel, rush ordering, and premium accessories are quoted based on the event.
